Saffina Desforges presents…

…coming soon to a Kindleย and many other generic e-readers near you.

 

 

 

Covers designed by the wonderfully talented Athanasios at Mad Gods.

Packed with quick reads from brilliant, talented authors.

Check back here soon for a release date and list of authors.

Saffi

Sugar & Spice hits Number two spot on Waterstone’s chart

They say you shouldn’t brag about your achievements on your blog, or talk about your own books.

Yeah? They also said that the world was flat and that Father Christmas doesn’t exist! They’re not right all of the time you know! ๐Ÿ˜‰

Well, I’m sorry, but I have never been one for doing as I’m told!

This morning, 10 months after its proper release and after hitting number two in the Amazon UK Kindle paid charts twice and staying in the top 100 for almost 5 months (plus achieving over 130 five star reviews) Sugar & Spice hit the number two spot in Waterstones ebook chart.

Ok, great! That’s nice. But let’s put this thing into perspective:

  • We were told it was too controversial for the British market and that it wouldn’t sell (we just reached 100,000 copies sold since Christmas)
  • We were told it was too long (possibly)
  • We are STILL the ONLY true indie authors to have NEVER been traditionally published and reached the number two spot on Amazon.
  • We are THE biggest selling indie authors in the country with one title
  • We have no agent
  • We have no publisher
  • ‘The Sense of an ending’ by Julian Barnes won the Man Booker prize two days ago and we are still the most searched for on Waterstones
  • We did ALL of this ourselves
FACT!
So forgive me for blowing our own horn, we’re kinda pleased with ourselves! ๐Ÿ˜‰
Oh, and Snow White is currently at #14 in the very same chart! ๐Ÿ˜‰
Have a good weekend, we will!
Saffi

It’s a wonderful life – honest!

I get asked all the time what it is like being a writer in this exciting new digital age.

I recently did an interview with a journalist who is writing a piece for The Mail on Sunday magazine, Live on e-publishing and the Kindle experience and he asked lots of questions – I mean lots! But the thing that resonated with me personally was just how much more you are than a writer these days.

I guess I hadn’t thought about it until I said it out loud.

I know how poor George felt now when he jumped over the desk at Bailey’s Buildings & Loans to escape the crowds at the bank; everyone wanted a piece of him.

That’s kinda what it’s like being a writer. You are a business; a brand.

Gone are the days when writers would sit tapping on keys, smoking cigarettes then posting their finished manuscript to an agent or publisher before taking a holiday and starting their next one. You need a blog, several email addresses, a twitter and facebook account, a website, a cover designer, an accountant, proof-reader, editor…I could go on.

All of these people need communicating with, directing, you need to be available 24-7. I feel like the shop owner in Stephen King‘s ‘Needful things‘ (one of my all-time favourite reads) sometimes, always open and able to lay my hands on anything anyone might want. (and although I don’t ask that people end up dead, I do expect a favour in return. Reminds me of the concept behind Kristen Lamb’s “We are not alone’!)

I think when Amanda Hocking explained her decision to sign with St. Martin’s Press, she explained that feeling. She said something like “I just want to write.”

It’s true. Writing is in your blood. It isn’t something that you wake up and decide to do one day (well, not for me personally anyway) nor is it something that you can just stop. I love writing – in any form. So whether I am tweeting about my day or blogging about the latest book, at least I am writing, creating.

Of course, my real love is telling stories, but hey, just lately, that has to come a measly second-best.

No, what we are busy doing now is learning how to run a business. How to market our brand, keep ahead of the trends, out-think the competition and stay ahead of the game. No-one taught me to be a writer (OK, I have learnt a great deal over the last few years about the craft and technicalities of writing, but no-one can teach someone imagination and their voice) but I am having to learn other things now.

A year ago, a blog and a website was something that famous people had. I very rarely visited any, let alone thought that I would be able to design and run my own!

HTML, Mobi and epub might as well have been characters out of a sc-fi film for all I knew and being interviewed by the press was something that happened to other people (well, except when I was 11 and was the first girl to join the local football teams supporters’ club and they put my picture in the local free weekly. Remind me to tell you the story of getting a tour around the players’ dressing room, whilst they were all changing because I had a hat and scarf on and nobody noticed that I wasn’t a boy! ;-))ย but twelve months down the line and these things are part of my life now, like it or not.

Don’t get me wrong, I wouldn’t have it any other way.

ย It means that I am getting to do what I love: write and most importantly, have people read it.

So if that is the price I pay for waking up every morning and thinking Hey, I’m actually a writer (I can say the words out load now without cringing with embarrassment) then I’ll take it every day of my very busy week.

It is a wonderful life, but it’s also damn hard work!

‘Snow White’ Top 100 – yes please!

When we released our debut novelย ‘Sugar & Spice’ what seems like eons ago now, we never dreamed that it would make the top 100 in the Amazon paid store.

We never even thought we’d sell 100 books, let alone reach the top 100, but we did. It took us roughly 160 days.

‘Snow White’ was released 20 days ago and this morning, I awoke to find us sitting at number 98.

We might not stay there, who knows, but it was still a nice sight to wake up to.

We’ve learnt a lot since then – loads.

I was interviewed yesterday by a journalist for an article on the rise of Kindle and digital publishing and he asked me that very same question: What do you know now that you didn’t know when you started out?

The experience of uploading our second book to Amazon was very different. The first time round we stumbled through the process like a blind-folded drunk on ice and made some BIG mistakes.

The result? ‘Sugar & Spice’ sat bobbing around the lower echelons of the Amazon charts unnoticed for weeks, months even. Then when it did start selling, we also had problems and the climb was arduous, pedestrian.

Hindsight is a wonderful thing. This time, we did everything differently:

Paid for a cover in advance, promoted before the release. Blogged, tweeted and facebook’ed’. Had it proof-read and professionally converted for upload. All things we had done ourselves the first time. Sure, it costs you money, but it pays for itself almost immediately.

Those few things sell books – fact.

We are learning all the time and when we release ‘Rapunzel’ before the end of the year, we’ll be even wiser (and older!).

Ok, these things don’t guarantee success, but they sure help. ๐Ÿ˜‰

Sugar & Spice now on Waterstones

We are pleased to announce that Sugar & Spice is now available on Waterstones as an ebook for all other e-reading devices other than Kindle.

Get it now:

http://www.waterstones.com/waterstonesweb/products/saffina+desforges/sugar+and+spice+28ebook29/8608778/

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